We use cookies to improve your browsing experience and analyze the use of our website. By clicking “Accept all,” you agree to our Privacy statement too.

Use case identification in e-commerce

AI roadmap & use case
AI roadmap & use case


Our customer is an international manufacturer of high-quality binoculars. Online sales via our own e-commerce platform are a central part of the global growth strategy. The aim was to identify ideas and use cases for artificial intelligence that help sales to generate additional sales potential.


  • Conducting an executive briefing with top management to determine the direction
  • Conducting workshops with specialist departments to collect ideas and discuss best practices
  • Systematic evaluation of use case ideas with regard to business benefits and technical feasibility
  • Preparation of business proposals for the top 3 use cases and presentation to top management

Business benefits

  • Identification of the most attractive AI use cases in e-commerce
  • Visualization of top results and preparation of a ROI calculation
  • Decision-making basis for top management