challenge
Our customer is an international manufacturer of high-quality binoculars. Online sales via our own e-commerce platform are a central part of the global growth strategy. The aim was to identify ideas and use cases for artificial intelligence that help sales to generate additional sales potential.
solution
- Conducting an executive briefing with top management to determine the direction
- Conducting workshops with specialist departments to collect ideas and discuss best practices
- Systematic evaluation of use case ideas with regard to business benefits and technical feasibility
- Preparation of business proposals for the top 3 use cases and presentation to top management
Business benefits
- Identification of the most attractive AI use cases in e-commerce
- Visualization of top results and preparation of a ROI calculation
- Decision-making basis for top management
