initiation
With the following privacy policy, we would like to explain to you what types of your personal data (hereinafter also referred to as “data”) Parkside Informationstechnologie GmbH (hereinafter also referred to as “we” for short) processes for what purposes and to what extent. The privacy policy applies to all processing of personal data carried out by us, both in the context of providing our services and in particular on our websites, in mobile applications and within external online presences, such as our social media profiles (hereinafter collectively referred to as “online offer”).
The terms used are not gender-specific.
As of October 5, 2020
Table of contents
— Introduction
— Responsible person
— Overview of processing
— Relevant legal bases
— Safety measures
— Transfer and disclosure of personal data
— Data processing in third countries
— Use of cookies
— Commercial and business services
— Provision of the online offer and web hosting
— Contact
— Application process
— Newsletters and electronic notifications
— Promotional communication via e-mail, post, fax or telephone
Web analysis, monitoring and optimization
online marketing
Review platforms
Presences on social networks (social media)
Plug-ins and embedded features and content
Deletion of data
Amendment and update of the privacy policy
Rights of data subjects
Definitions of terms
person responsible
Parkside Information Technology GmbH
Marienplatz 1/3
8020 Graz
austria
Managing Directors/ Authorised Representatives: Christoph Platzer
email address: office@parkside-interactive.com
Impressum: https://www.parkside-interactive.com/de/impressum/
Overview of processing
The following overview summarizes the types of data processed and the purposes of their processing and refers to the persons concerned.
Types of data processed
— Event data (Facebook) (“event data” is data that can be transmitted by us to Facebook via Facebook pixels (via apps or by other means) and relates to people or their actions; the data includes, for example, information about visits to websites, interactions with content, functions, installations of apps, purchases of products, etc.; the event data is processed to create target groups for content and advertising information (custom audiences); not to Event data includes login data or interaction data, e.g. Comments under an embedded post; event data also does not include contact information (i.e. data that (clearly) identifies data subjects, such as names, email addresses, and telephone numbers)).
— Inventory data (e.g. names, addresses).
— Applicant data (e.g. personal details, postal and contact addresses, the documents relating to the application and the information contained therein, such as cover letter, curriculum vitae, certificates and other information provided voluntarily by applicants about their person or qualification in relation to a specific position or qualifications).
— Content data (e.g. text entries, photographs, videos).
— contact details (e.g. e-mail, telephone numbers).
— Meta/communication data (e.g. device information, IP addresses).
— Usage data (e.g. websites visited, interest in content, access times).
— Social data (data that is subject to social secrecy (§ 35 SGB I) and is processed, for example, by social security institutions, social assistance providers or pension authorities.).
— Location data (data that indicates the location of an end user's device).
— Contract data (e.g. subject matter of contract, duration, customer category).
— Payment data (e.g. bank details, invoices, payment history).
Categories of affected persons
— Employees (e.g. employees, applicants, former employees).
— Applicant.
— Business and contractual partners.
— interested parties.
— Communication partner.
— customers.
— users (e.g. website visitors, users of online services).
Purposes of processing
— Provision of our online offering and user-friendliness.
— Visit action evaluation.
— Application process (justification and possible subsequent implementation as well as possible subsequent termination of the employment relationship.).
— Office and organizational procedures.
— Content Delivery Network (CDN).
— Cross-device tracking (cross-device processing of user data for marketing purposes).
— Direct marketing (e.g. via email or post).
— Feedback (e.g. collecting feedback via online form).
— Interest-based and behavioral marketing.
— Contact requests and communication.
— Profiling (creating user profiles).
— Remarketing.
— Reach measurement (e.g. access statistics, recognition of returning visitors).
— Safety measures.
— Tracking (e.g. interest/behavioral profiling, use of cookies).
— Contractual benefits and service.
— Managing and responding to inquiries.
— Target group formation (determination of target groups relevant for marketing purposes or other distribution of content).
Relevant legal bases
In the following, we share the legal basis of the General Data Protection Regulation (GDPR), on the basis of which we process personal data. Please note that, in addition to the provisions of the GDPR, national data protection requirements may apply in your or our country of residence and place of residence. Should more specific legal bases also apply in individual cases, we will inform you of these in the privacy policy.
— Consent (Art. 6 (1) (a) GDPR) — The data subject has given his or her consent to the processing of personal data concerning him or her for a specific purpose or several specific purposes.
— Contract performance and pre-contractual inquiries (Art. 6 (1) (b) GDPR) — Processing is necessary for the performance of a contract to which the data subject is a party or to carry out pre-contractual measures taken at the request of the data subject.
— Legal obligation (Art. 6 (1) (c) GDPR) — Processing is necessary to fulfill a legal obligation to which the person responsible is subject.
— Legitimate interests (Article 6 (1) (f) GDPR) — Processing is necessary to protect the legitimate interests of the controller or of a third party, unless the interests or fundamental rights and freedoms of the data subject, which require the protection of personal data, prevail.
— Article 9 (1) (b) GDPR (application process as a pre-contractual or contractual relationship) (Insofar as, as part of the application process, special categories of personal data within the meaning of Article 9 (1) GDPR (e.g. health data, such as status of disabled persons or ethnic origin) are requested from applicants so that the person responsible or the data subject exercise the rights arising from employment law and social security and social protection law and his or her related can fulfill obligations, their processing takes place in accordance with Art. 9 para. 2 lit. b. GDPR, in the case of protection of vital interests of applicants or other persons in accordance with Art. 9 para. 2 lit. c. GDPR or for health care or occupational medicine purposes, for the assessment of the employee's ability to work, for medical diagnostics, care or treatment in the health or social sector, or for the administration of systems and services in the health or social sector in accordance with Art. 9 para. 9 para.. 2 lit. h. GDPR. In the case of communication of special categories of data based on voluntary consent, their processing is carried out on the basis of Article 9 (2) lit. a. GDPR.) —.
National data protection regulations in Austria: In addition to the data protection regulations of the General Data Protection Regulation, national data protection regulations apply in Austria. This includes in particular the Federal Act on the Protection of Natural Persons with regard to the Processing of Personal Data (Data Protection Act — DSG). In particular, the Data Protection Act contains special rules on the right to information, the right to rectification or deletion, the processing of special categories of personal data, processing for other purposes and transmission, and automated decision-making in individual cases.
Safety measures
In accordance with legal requirements, taking into account the state of the art, implementation costs and the nature, scope, circumstances and purposes of processing as well as the different probabilities of occurrence and the extent of the threat to the rights and freedoms of natural persons, we take appropriate technical and organizational measures to ensure a level of protection appropriate to the risk.
The measures include, in particular, ensuring the confidentiality, integrity and availability of data by controlling physical and electronic access to the data as well as the access, input, transfer, availability and separation of data relating to it. We have also set up procedures that ensure the exercise of data subject rights, the deletion of data and responses to the data being compromised. In addition, we take the protection of personal data into account when developing or selecting hardware, software and processes in accordance with the principle of data protection, through technology design and through privacy-friendly default settings.
Shortening the IP address: If it is possible for us or if it is not necessary to save the IP address, we will abbreviate or have your IP address abbreviated. When the IP address is abbreviated, also known as “IP masking”, the last octet, i.e. the last two numbers of an IP address, is deleted (in this context, the IP address is an identifier individually assigned to an Internet connection by the online access provider). The purpose of abbreviating the IP address is to prevent or make it significantly more difficult to identify a person based on their IP address.
SSL encryption (https): To protect your data transmitted via our online offering, we use SSL encryption. You can recognize such encrypted connections by the prefix https://in the address bar of your browser.
Transfer and disclosure of personal data
As part of our processing of personal data, the data may be transferred to other bodies, companies, legally independent organizational units or persons or disclosed to them. Recipients of this data may include payment institutions as part of payment transactions, service providers tasked with IT tasks, or providers of services and content that are integrated into a website. In such cases, we comply with legal requirements and, in particular, conclude appropriate contracts or agreements with the recipients of your data that serve to protect your data.
Data transfer within the organization: We may transfer personal data to other places within our organization or give them access to that data. If this transfer is for administrative purposes, the transfer of data is based on our legitimate entrepreneurial and business interests or takes place where it is necessary to fulfill our contract-related obligations or if the data subject has the consent of the person concerned or a legal permission.
Data processing in third countries
If we process data in a third country (i.e. outside the European Union (EU), the European Economic Area (EEA)) or processing takes place as part of the use of third-party services or the disclosure or transfer of data to other persons, bodies or companies, this is only done in accordance with legal requirements.
Subject to express consent or contractually or legally required transfer, we process or have the data processed only in third countries with a recognized level of data protection, contractual obligation through so-called standard protection clauses issued by the EU Commission, if certifications or binding internal data protection regulations exist (Articles 44 to 49 GDPR, information page of the EU Commission: https://ec.europa.eu/info/law/law-topic/data-protection/international-dimension-data-protection_de).
Use of cookies
Cookies are text files that contain data from visited websites or domains and are stored by a browser on the user's computer. A cookie is primarily used to store information about a user during or after their visit to an online offer. The stored information can include, for example, the language settings on a website, the login status, a shopping cart or the location where a video was watched. The term cookies also includes other technologies that perform the same functions as cookies (e.g. when user information is stored using pseudonymous online identifiers, also known as “user IDs”)
The following types of cookies and functions are differentiated:
— Temporary cookies (also: session or session cookies): Temporary cookies are deleted at the latest after a user has left an online offer and closed their browser.
— Permanent cookies: Permanent cookies remain stored even after the browser is closed. For example, the login status can be saved or preferred content can be displayed directly when the user visits a website again. The interests of users, which are used to measure reach or for marketing purposes, can also be stored in such a cookie.
— First-party cookies: First-party cookies are set by ourselves.
— Third party cookies (also: third-party cookies): Third party cookies are mainly used by advertisers (so-called third parties) to process user information.
— Necessary (also: essential or absolutely necessary) cookies: On the one hand, cookies may be absolutely necessary for the operation of a website (e.g. to save logins or other user inputs or for security reasons).
— Statistical, marketing and personalization cookies: In addition, cookies are usually also used as part of audience measurement and when a user's interests or behavior (e.g. viewing certain content, using functions, etc.) are stored in a user profile on individual websites. Such profiles are used, for example, to show users content that matches their potential interests. This process is also known as “tracking”, i.e. tracking the potential interests of users. If we use cookies or “tracking” technologies, we will inform you separately in our privacy policy or when obtaining consent.
Information on legal bases: The legal basis on which we process your personal data using cookies depends on whether we ask you for consent. If this is the case and you consent to the use of cookies, the legal basis for processing your data is consent. Otherwise, the data processed using cookies will be processed on the basis of our legitimate interests (e.g. in operating our online offering and improving it) or if the use of cookies is necessary to fulfill our contractual obligations.
Storage period: Unless we provide you with explicit information about the storage period of permanent cookies (e.g. as part of a so-called cookie opt-in), please assume that the storage period can be up to two years.
General information on revocation and objection (opt-out): Depending on whether the processing is based on consent or legal permission, you have the option at any time to withdraw your consent or to object to the processing of your data using cookie technologies (collectively referred to as “opt-out”). You can first declare your objection using your browser settings, e.g. by deactivating the use of cookies (which may also restrict the functionality of our online offering). An objection to the use of cookies for online marketing purposes can also be declared using a variety of services, especially in the case of tracking, via the websites https://optout.aboutads.info and https://www.youronlinechoices.com/. In addition, you may receive further objection notices as part of the information on the service providers and cookies used.
Processing of cookie data based on consent: Before we process or have data processed as part of the use of cookies, we ask users for consent that can be withdrawn at any time. Before consent has not been given, cookies may be used, which are absolutely necessary for the operation of our online offer.
— Types of data processed: usage data (e.g. websites visited, interest in content, access times), meta/communication data (e.g. device information, IP addresses).
— Affected persons: Users (e.g. website visitors, users of online services).
— Legal bases: Consent (Art. 6 (1) (a) GDPR), legitimate interests (Art. 6 (1) (f) GDPR).
Commercial and business services
We process data from our contractual and business partners, e.g. customers and interested parties (collectively referred to as “contractual partners”) within the framework of contractual and comparable legal relationships and related measures and as part of communication with the contractual partners (or pre-contractual), e.g. to answer inquiries.
We process this data to fulfill our contractual obligations, to secure our rights and for the purposes of administrative tasks associated with this information and corporate organization. Within the framework of applicable law, we only pass on the data of the contractual partners to third parties insofar as this is necessary for the aforementioned purposes or to fulfill legal obligations or with the consent of the persons concerned (e.g. to participating telecommunications, transport and other auxiliary services as well as subcontractors, banks, tax and legal advisors, payment service providers or tax authorities). Contractual partners will be informed about other forms of processing, e.g. for marketing purposes, as part of this privacy policy.
We inform the contractual partners which data is required for the above purposes before or as part of data collection, e.g. in online forms, through special identification (e.g. colors) or symbols (e.g. asterisks, etc.), or personally.
We delete the data after expiry of legal warranty and comparable obligations, i.e., generally after 4 years, unless the data is stored in a customer account, e.g. as long as it must be kept for archiving legal reasons (e.g. for tax purposes, usually 10 years). We delete data that has been disclosed to us as part of an order by the contractual partner in accordance with the requirements of the order, generally after the end of the order.
Insofar as we use third-party providers or platforms to provide our services, the terms and conditions and data protection notices of the respective third-party providers or platforms apply in the relationship between users and providers.
Project and development services: We process the data of our customers and clients (hereinafter uniformly referred to as “customers”) to enable them to select, purchase or commission the selected services or works as well as related activities as well as their payment and provision, execution or provision.
The required information is marked as such in the context of the conclusion of an order, order or comparable contract and includes the information required for service provision and billing as well as contact information in order to be able to hold any consultations. Insofar as we obtain access to information from end customers, employees or other persons, we process it in accordance with legal and contractual requirements.
— Types of data processed: inventory data (e.g. names, addresses), payment data (e.g. bank details, invoices, payment history), contact data (e.g. e-mail, telephone numbers), contract data (e.g. contract subject, duration, customer category).
— Affected persons: interested parties, business and contractual partners.
— Purposes of processing: Contractual services and service, contact requests and communication, office and organizational procedures, administration and response to inquiries.
— Legal bases: Contract performance and pre-contractual inquiries (Art. 6 (1) (b) GDPR), legal obligation (Article 6 (1) (c) GDPR), legitimate interests (Article 6 (1) (f) GDPR).
Provision of online services and web hosting
In order to be able to provide our online offer securely and efficiently, we use the services of one or more web hosting providers, from whose servers (or servers managed by them) the online offer can be accessed. For these purposes, we may use infrastructure and platform services, computing capacity, storage and database services, as well as security services and technical maintenance services.
The data processed as part of providing the hosting service may include all information relating to users of our online offer that is generated in the course of use and communication. This regularly includes the IP address, which is necessary to be able to deliver the content of online offers to browsers, and all entries made within our online offering or from websites.
Collection of access data and log files: We ourselves (or our web hosting provider) collect data about every access to the server (so-called server log files). The server log files may include the address and name of the retrieved websites and files, date and time of retrieval, amount of data transferred, notification of successful retrieval, browser type and version, the user's operating system, referrer URL (the previously visited page) and, as a rule, IP addresses and the requesting provider.
The server log files can be used, on the one hand, for security purposes, e.g. to avoid server overloading (especially in the case of abusive attacks, so-called DDoS attacks) and, on the other hand, to ensure server load and stability.
Content delivery network: We use a “content delivery network” (CDN). A CDN is a service that allows content from an online offering, in particular large media files, such as graphics or program scripts, to be delivered faster and more securely with the help of regionally distributed servers connected via the Internet.
— Types of data processed: content data (e.g. text inputs, photographs, videos), usage data (e.g. websites visited, interest in content, access times), meta/communication data (e.g. device information, IP addresses).
— Affected persons: users (e.g. website visitors, users of online services), customers.
— Purposes of processing: Content Delivery Network (CDN), Contractual Services and Services, Security Measures.
— Legal bases: Legitimate interests (Article 6 (1) (f) GDPR), contract performance and pre-contractual inquiries (Article 6 (1) (b) GDPR).
Services and service providers used:
Amazon Web Services (AWS): web hosting and infrastructure services; service provider: Amazon Web Services, Inc., 410 Terry Avenue North, Seattle WA 98109, USA; website: https://aws.amazon.com/de/; privacy policy: https://aws.amazon.com/de/privacy/?nc1=f_pr.
Sentry: Monitoring system stability and identification of code errors — information about the device or time of error is collected pseudonymously and is then deleted; service provider: Functional Software Inc., Sentry, 132 Hawthorne Street, San Francisco, California 94107, USA; website: https://sentry.io; security measures: IP masking (pseudonymization of the IP address); privacy policy: https://sentry.io/privacy.
contacting
When contacting us (e.g. via contact form, e-mail, telephone or via social media), the information provided by the inquiring persons is processed insofar as this is necessary to answer the contact requests and any measures requested.
Contact requests within the framework of contractual or pre-contractual relationships are answered to fulfill our contractual obligations or to answer (pre) contractual inquiries and otherwise on the basis of the legitimate interests in answering the inquiries.
— Types of data processed: inventory data (e.g. names, addresses), contact data (e.g. e-mail, telephone numbers), content data (e.g. text entries, photographs, videos).
— Affected persons: communication partners.
— Purposes of processing: Contact requests and communication.
— Legal bases: Contract performance and pre-contractual inquiries (Art. 6 (1) (b) GDPR), legitimate interests (Article 6 (1) (f) GDPR).
application process
The application process requires that applicants provide us with the data necessary for their assessment and selection. What information is required is derived from the job description or, in the case of online forms, from the information provided there.
In principle, the required information includes personal information, such as the name, address, a contact option and evidence of the qualifications required for a position. On request, we are also happy to inform you which information is required.
If provided, applicants can send us their applications using an online form. The data is transmitted to us in encrypted form in accordance with the state of the art. Applicants can also send us their applications via email. However, please note that emails on the Internet are generally not sent in encrypted form. As a rule, emails are encrypted during transport, but not on the servers from which they are sent and received. We can therefore assume no responsibility for the transmission path of the application between the sender and receipt on our server.
For purposes of searching for applicants, submitting applications and selecting applicants, we may use applicant management or recruitment software and platforms and services from third-party providers in compliance with legal requirements. In the case of Parkside Informationstechnologie GmbH, the “Personio” system is used as HR tools, which handles all application processes and stores and processes applicant data.
Applicants are welcome to contact us about how to submit their application.
Processing of special categories of data: If, as part of the application process, special categories of personal data within the meaning of Article 9 (1) GDPR (e.g. health data, such as status of severely disabled persons or ethnic origin) are requested from applicants so that the person responsible or the data subject can exercise the rights conferred on him or her under employment law and social security and social protection law and fulfill his or her obligations in this regard, their processing is carried out in accordance with Article 9 (2) lit. b. GDPR, in case of protection vital interests of applicants or other persons in accordance with Art. 9 para. 2 lit. c. GDPR or for health care or occupational medicine purposes, for the assessment of the employee's ability to work, for medical diagnostics, for care or treatment in the health or social sector or for the administration of systems and services in the health or social sector in accordance with Art. 9 para. 2 lit. h. GDPR. If the special categories of data are provided on the basis of voluntary consent, they will be processed on the basis of Article 9 (2) lit. a. GDPR.
Deletion of data: In the event of a successful application, the data provided by applicants may be further processed by us for the purposes of the employment relationship. Otherwise, if the application for a job offer is not successful, the applicants' data will be deleted. Applicants' data will also be deleted if an application is withdrawn, which applicants are entitled to do at any time. Subject to justified withdrawal by applicants, the deletion will take place no later than after the expiry of a period of six months so that we can answer any follow-up questions about the application and comply with our obligations to provide evidence under the rules on equal treatment of applicants. Invoices for any reimbursement of travel expenses are archived in accordance with tax requirements. Applicants can have the applicant data deleted or withdrawn at any time by sending an e-mail to work@parkside.at.
Inclusion in a pool of applicants: Admission to a pool of applicants, if offered, is based on consent. Applicants are informed that their consent to join the talent pool is voluntary, has no influence on the ongoing application process and that they can withdraw their consent at any time in the future.
Types of data processed: Applicant data (e.g. personal details, postal and contact addresses, the documents associated with the application and the information contained therein, such as a cover letter, curriculum vitae, certificates and other information about their person or qualification provided voluntarily by applicants in relation to a specific position or qualifications).
Persons concerned: Applicants.
Purposes of processing: Application process (justification and possible subsequent implementation as well as possible subsequent termination of the employment relationship.).
Legal basis: Art. 9 (1) (b) GDPR (application process as a pre-contractual or contractual relationship) (Insofar as, as part of the application process, special categories of personal data within the meaning of Article 9 (1) GDPR (e.g. health data, such as status of disabled persons or ethnic origin) are requested from applicants so that the person responsible or the data subject has the rights conferred on him or her under employment law and social security and social protection law exercise and his or her can fulfill obligations in this regard, their processing takes place in accordance with Art. 9 para. 2 lit. b. GDPR, in the case of protection of vital interests of applicants or other persons in accordance with Art. 9 para. 2 lit. c. GDPR or for health care or occupational medicine purposes, for the assessment of the employee's ability to work, for medical diagnostics, care or treatment in the health or social sector, or for the administration of systems and services in the health or social sector in accordance with. Art. 9 para. 2 lit. h. GDPR. In the case of communication of special categories of data based on voluntary consent, their processing is carried out on the basis of Article 9 (2) lit. a. GDPR.).
Newsletters and electronic notifications
We only send newsletters, emails and other electronic notifications (hereinafter “newsletters”) with the consent of the recipients or legal permission. If the content of the newsletter is specifically described as part of a subscription to the newsletter, they are decisive for the consent of the users. In addition, our newsletters contain information about our services and us.
In order to subscribe to our newsletters, it is generally sufficient to provide your e-mail address. However, we may ask you to provide a name in order to address you personally in the newsletter, or further information, if this is necessary for the purposes of the newsletter.
Double opt-in procedure: Registration for our newsletter is generally carried out in a so-called double opt-in procedure. This means that after registration, you will receive an email asking you to confirm your registration. This confirmation is necessary so that no one can log in with foreign email addresses. Subscriptions to the newsletter are logged in order to be able to prove the registration process in accordance with legal requirements. This includes saving the time of registration and confirmation as well as the IP address. Changes to your data stored with the shipping service provider are also logged.
Deletion and restriction of processing: We can store the unsubscribed email addresses for up to three years on the basis of our legitimate interests before we delete them in order to be able to prove a previously given consent. The processing of this data is limited to the purpose of possible defense against claims. An individual request for deletion is possible at any time, provided that the former existence of consent is confirmed at the same time. In the event of obligations to permanently comply with objections, we reserve the right to store the email address in a blocked list (so-called “block list”) for this purpose alone.
The registration process is logged on the basis of our legitimate interests for the purpose of proving that it has been completed correctly. Insofar as we commission a service provider to send emails, this is done on the basis of our legitimate interests in an efficient and secure delivery system.
Information on legal bases: The newsletter is sent on the basis of the consent of the recipients or, if consent is not required, on the basis of our legitimate interests in direct marketing, if and insofar as this is permitted by law, e.g. in the case of advertising to existing customers. Insofar as we engage a service provider to send emails, this is done on the basis of our legitimate interests. The registration process is recorded based on our legitimate interests to prove that it was carried out in accordance with the law.
Content: Information about us, our services, promotions and offers.
Analysis and performance measurement: The newsletters contain a so-called “web beacon”, i.e. a pixel-sized file that is retrieved from our server when the newsletter is opened or, if we use a shipping service provider, from its server. As part of this retrieval, technical information, such as information about the browser and your system, as well as your IP address and the time of retrieval, is first collected.
This information is used to technically improve our newsletter based on technical data or target groups and their reading behavior based on their retrieval locations (which can be determined using the IP address) or access times. This analysis also includes determining whether the newsletters are opened, when they are opened and which links are clicked. For technical reasons, this information can be assigned to individual newsletter recipients. However, it is neither our aim nor, if used, that of the shipping service provider to observe individual users. Rather, the evaluations serve us to recognize the reading habits of our users and to adapt our content to them or to send different content according to the interests of our users.
Subject to the express consent of the users, the evaluation of the newsletter and the performance measurement are based on our legitimate interests for the purpose of using a user-friendly and secure newsletter system, which serves both our business interests and meets the expectations of users.
Unfortunately, it is not possible to cancel the performance measurement separately; in this case, the entire newsletter subscription must be cancelled or objected to.
— Types of data processed: inventory data (e.g. names, addresses), contact data (e.g. e-mail, telephone numbers), meta/communication data (e.g. device information, IP addresses), usage data (e.g. websites visited, interest in content, access times).
— Affected persons: communication partners.
— Purposes of processing: Direct marketing (e.g. by email or post).
— Legal bases: Consent (Art. 6 (1) (a) GDPR), legitimate interests (Art. 6 (1) (f) GDPR).
— Opt-out option: You can cancel the receipt of our newsletter at any time, i.e. withdraw your consent or object to continued receipt. You will either find a link to cancel the newsletter at the end of each newsletter or you can otherwise use one of the contact options listed above, preferably e-mail.
Services and service providers used:
— Mailchimp: email marketing platform; service provider: “Mailchimp” — Rocket Science Group, LLC, 675 Ponce De Leon Ave NE #5000, Atlanta, GA 30308, USA; website: https://mailchimp.com; privacy policy: https://mailchimp.com/legal/privacy/.
— Outfunnel: Outfunnel (Outfunnel OÜ, Telliskivi 60a (Lift99), B-building, 10412 Tallinn, Estonia) is connected to the Pipedrive CRM. It is also used to send personalized and individualized emails and newsletters to filtered Pipedrive contacts and to return information to Pipedrive about newsletter delivery and openings. For more information, see Outfunnel's privacy policy at: https://outfunnel.com/privacy/.
Promotional communication via e-mail, post, fax or telephone
We process personal data for the purposes of promotional communication, which can be carried out via various channels, such as e-mail, telephone, post or fax, in accordance with legal requirements.
Recipients have the right to withdraw their consent at any time or to object to promotional communication at any time.
After withdrawal or objection, we can store the data required to prove consent for up to three years on the basis of our legitimate interests before we delete it. The processing of this data is limited to the purpose of possible defense against claims. An individual request for deletion is possible at any time, provided that the former existence of consent is confirmed at the same time.
— Processed data types: inventory data (e.g. names, addresses), contact data (e.g. e-mail, telephone numbers).
— Affected persons: communication partners.
— Purposes of processing: Direct marketing (e.g. by email or post).
— Legal bases: Consent (Art. 6 (1) (a) GDPR), legitimate interests (Art. 6 (1) (f) GDPR).
In order to subscribe to our newsletters, it is generally sufficient to provide your e-mail address. However, we may ask you to provide a name in order to address you personally in the newsletter, or further information, if this is necessary for the purposes of the newsletter.
Double opt-in procedure: Registration for our newsletter is generally carried out in a so-called double opt-in procedure. This means that after registration, you will receive an email asking you to confirm your registration. This confirmation is necessary so that no one can log in with foreign email addresses. Subscriptions to the newsletter are logged in order to be able to prove the registration process in accordance with legal requirements. This includes saving the time of registration and confirmation as well as the IP address. Changes to your data stored with the shipping service provider are also logged.
Deletion and restriction of processing: We can store the unsubscribed email addresses for up to three years on the basis of our legitimate interests before we delete them in order to be able to prove a previously given consent. The processing of this data is limited to the purpose of possible defense against claims. An individual request for deletion is possible at any time, provided that the former existence of consent is confirmed at the same time. In the event of obligations to permanently comply with objections, we reserve the right to store the email address in a blocked list (so-called “block list”) for this purpose alone.
The registration process is logged on the basis of our legitimate interests for the purpose of proving that it has been completed correctly. Insofar as we commission a service provider to send emails, this is done on the basis of our legitimate interests in an efficient and secure delivery system.
Information on legal bases: The newsletter is sent on the basis of the consent of the recipients or, if consent is not required, on the basis of our legitimate interests in direct marketing, if and insofar as this is permitted by law, e.g. in the case of advertising to existing customers. Insofar as we engage a service provider to send emails, this is done on the basis of our legitimate interests. The registration process is recorded based on our legitimate interests to prove that it was carried out in accordance with the law.
Content: Information about us, our services, promotions and offers.
Analysis and performance measurement: The newsletters contain a so-called “web beacon”, i.e. a pixel-sized file that is retrieved from our server when the newsletter is opened or, if we use a shipping service provider, from its server. As part of this retrieval, technical information, such as information about the browser and your system, as well as your IP address and the time of retrieval, is first collected.
This information is used to technically improve our newsletter based on technical data or target groups and their reading behavior based on their retrieval locations (which can be determined using the IP address) or access times. This analysis also includes determining whether the newsletters are opened, when they are opened and which links are clicked. For technical reasons, this information can be assigned to individual newsletter recipients. However, it is neither our aim nor, if used, that of the shipping service provider to observe individual users. Rather, the evaluations serve us to recognize the reading habits of our users and to adapt our content to them or to send different content according to the interests of our users.
Subject to the express consent of the users, the evaluation of the newsletter and the performance measurement are based on our legitimate interests for the purpose of using a user-friendly and secure newsletter system, which serves both our business interests and meets the expectations of users.
Unfortunately, it is not possible to cancel the performance measurement separately; in this case, the entire newsletter subscription must be cancelled or objected to.
— Types of data processed: inventory data (e.g. names, addresses), contact data (e.g. e-mail, telephone numbers), meta/communication data (e.g. device information, IP addresses), usage data (e.g. websites visited, interest in content, access times).
— Affected persons: communication partners.
— Purposes of processing: Direct marketing (e.g. by email or post).
— Legal bases: Consent (Art. 6 (1) (a) GDPR), legitimate interests (Art. 6 (1) (f) GDPR).
— Opt-out option: You can cancel the receipt of our newsletter at any time, i.e. withdraw your consent or object to continued receipt. You will either find a link to cancel the newsletter at the end of each newsletter or you can otherwise use one of the contact options listed above, preferably e-mail.
Services and service providers used:
— Mailchimp: email marketing platform; service provider: “Mailchimp” — Rocket Science Group, LLC, 675 Ponce De Leon Ave NE #5000, Atlanta, GA 30308, USA; website: https://mailchimp.com; privacy policy: https://mailchimp.com/legal/privacy/.
— Outfunnel: Outfunnel (Outfunnel OÜ, Telliskivi 60a (Lift99), B-building, 10412 Tallinn, Estonia) is connected to the Pipedrive CRM. It is also used to send personalized and individualized emails and newsletters to filtered Pipedrive contacts and to return information to Pipedrive about newsletter delivery and openings. For more information, see Outfunnel's privacy policy at: https://outfunnel.com/privacy/.
Web analysis, monitoring and optimization
Web analysis (also known as “reach measurement”) is used to evaluate the flow of visitors to our online offering and may include behavior, interests or demographic information about visitors, such as age or gender, as pseudonymous values. With the help of reach analysis, we can, for example, identify at what time our online offering or its functions or content are used most frequently or invite them to be reused. We can also understand which areas need optimization.
In addition to web analysis, we can also use test methods, for example to test and optimize different versions of our online offering or its components.
For these purposes, so-called user profiles can be created and stored in a file (so-called “cookie”) or similar processes can be used for the same purpose. This information may include, for example, content viewed, websites visited and elements used there, and technical information, such as the browser used, the computer system used and information on usage times. If users have consented to the collection of their location data, this may also be processed, depending on the provider.
The IP addresses of users are also stored. However, we use an IP masking process (i.e. pseudonymization by shortening the IP address) to protect users. In general, as part of web analysis, A/B testing and optimization, no clear user data (such as email addresses or names) is stored, but pseudonyms. This means that we as well as the providers of the software used do not know the actual identity of the users, but only the information stored in their profiles for the purposes of the respective procedures.
Information on legal bases: If we ask users for their consent to use third-party providers, the legal basis for processing data is consent. Otherwise, user data is processed on the basis of our legitimate interests (i.e. interest in efficient, economic and recipient-friendly services). In this context, we would also like to draw your attention to the information on the use of cookies in this privacy policy.
Google Tag Manager: You should select this module if you use Google Tag Manager in connection with marketing purposes (e.g. to build target groups or to track conversions). If you use Google Tag Manager exclusively in connection with audience measurement (i.e. measurement of visitor flows within your online offering), then we recommend that you select Google Tag Manager in the “Online Marketing and Marketing of Online Advertising Space” group.
Types of data processed: usage data (e.g. websites visited, interest in content, access times), meta/communication data (e.g. device information, IP addresses).
Persons concerned: Users (e.g. website visitors, users of online services).
Purposes of processing: Reach measurement (e.g. access statistics, recognition of returning visitors), tracking (e.g. interest/behavioral profiling, use of cookies), visit action evaluation, profiling (creating user profiles).
Security measures: IP masking (pseudonymization of the IP address).
Legal bases: Consent (Art. 6 (1) (a) GDPR), legitimate interests (Art. 6 (1) (f) GDPR).
Services and service providers used:
Google Analytics: Reach measurement and web analysis; service provider: Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland, parent company: Google LLC, 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA; website: https://marketingplatform.google.com/intl/de/about/analytics/; privacy policy: https://policies.google.com/privacy.
Google Tag Manager: Google Tag Manager is a solution that allows us to manage so-called website tags via an interface and thus integrate other services into our online offering (please refer to further information in this privacy policy). The Tag Manager itself (which implements the tags) therefore does not yet create user profiles or store cookies, for example. Google only learns the user's IP address, which is necessary to run Google Tag Manager. Service provider: Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland, parent company: Google LLC, 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA; website: https://marketingplatform.google.com; privacy policy: https://policies.google.com/privacy.
Outfunnel: Outfunnel (Outfunnel OÜ, Telliskivi 60a (Lift99), B-building, 10412 Tallinn, Estonia) connects the CRM Pipedrive and Mailchimp. This transfers from Mailchimp to Pipedrive which lead received and opened which email. Outfunnel can also use the IP address to track when newsletter subscribers visit the website and submit this information to Pipedrive. For more information, see Outfunnel's privacy policy at: https://outfunnel.com/privacy/.
Hotjar: Testing and optimization; service provider: Hotjar Ltd., 3 Lyons Range, 20 Bisazza Street, Sliema SLM 1640, Malta; security measures: IP masking (pseudonymization of the IP address); privacy policy: https://www.hotjar.com/legal/policies/privacy. Cookie Policy: https://www.hotjar.com/legal/policies/cookie-information; Retention period: The cookies used by Hotjar have a different “lifespan”; some last up to 365 days, some only during the current visit; opt-out: https://www.hotjar.com/legal/compliance/opt-out.
online marketing
We process personal data for online marketing purposes, which may include marketing advertising space or presenting advertising and other content (collectively referred to as “content”) based on the potential interests of users and measuring their effectiveness.
For these purposes, so-called user profiles are created and stored in a file (so-called “cookie”) or similar procedures are used to store the user information relevant to the presentation of the aforementioned content. This information may include, for example, content viewed, websites visited, online networks used, but also communication partners and technical information, such as the browser used, the computer system used and information on usage times. If users have consented to the collection of their location data, this can also be processed.
The IP addresses of users are also stored. However, we use available IP masking methods (i.e. pseudonymization by shortening the IP address) to protect users. In general, as part of the online marketing process, no clear user data (such as e-mail addresses or names) is stored, but pseudonyms. This means that we as well as the providers of online marketing processes do not know the actual identity of the users, but only the information stored in their profiles.
The information in the profiles is usually stored in cookies or using similar procedures. These cookies can generally also be read out and analysed for the purpose of presenting content on other websites that use the same online marketing process, as well as supplemented with further data and stored on the server of the online marketing process provider.
As an exception, plain data can be assigned to the profiles. This is the case if the users are, for example, members of a social network whose online marketing process we use and the network connects the users' profiles with the above information. Please note that users can make additional agreements with providers, e.g. through consent as part of registration.
In principle, we only have access to summarized information about the success of our advertisements. However, as part of so-called conversion measurements, we can check which of our online marketing processes have led to a so-called conversion, i.e. to the conclusion of a contract with us, for example. Conversion measurement is used solely to analyze the success of our marketing measures.
Unless otherwise stated, please assume that cookies used will be stored for a period of two years.
Information on legal bases: If we ask users for their consent to use third-party providers, the legal basis for processing data is consent. Otherwise, user data is processed on the basis of our legitimate interests (i.e. interest in efficient, economic and recipient-friendly services). In this context, we would also like to draw your attention to the information on the use of cookies in this privacy policy.
Targeting with Google Analytics: We use Google Analytics to display ads placed within Google and its partners advertising services only to users who have also shown an interest in our online offering or who have certain characteristics (e.g. interests in specific topics or products determined on the basis of the websites visited), which we transmit to Google (so-called “remarketing” or “Google Analytics audiences”). With the help of Remarketing Audiences, we also want to ensure that our ads meet the potential interest of users
Facebook pixels and target group building (custom audiences): With the help of the Facebook pixel (or comparable functions, for transmitting event data or contact information via interfaces in apps), Facebook is on the one hand able to identify visitors to our online offering as a target group for displaying ads (so-called “Facebook ads”). Accordingly, we use the Facebook pixel to display the Facebook ads placed by us only to users on Facebook and within the services of partners cooperating with Facebook (so-called “Audience Network” https://www.facebook.com/audiencenetwork/) who have also shown an interest in our online offering or who have certain characteristics (e.g. interest in specific topics or products that are revealed on the basis of the websites visited) that we transmit to Facebook (so-called “Custom Audiences”). With the help of the Facebook pixel, we also want to ensure that our Facebook ads meet the potential interest of users and are not annoying. With the help of the Facebook pixel, we can also understand the effectiveness of Facebook ads for statistical and market research purposes by seeing whether users were redirected to our website after clicking on a Facebook ad (so-called “conversion measurement”).
We are jointly responsible with Facebook Ireland Ltd. for the collection or receipt of “event data” that Facebook collects or receives as part of a transmission (but not further processing) of “event data” that Facebook collects using the Facebook pixel and comparable functions (e.g. interfaces) carried out on our online offering, or receives as part of a transmission for the following purposes: a) display of content advertising information that corresponds to the alleged interests of users; b) Delivery of commercial and transaction-related news (e.g. addressing users via Facebook Messenger); c) Improving ad delivery and personalizing functions and content (e.g. improving the recognition of which content or advertising information presumably corresponds to users' interests). We have concluded a special agreement with Facebook (“Amendment for Responsible Persons”, https://www.facebook.com/legal/controller_addendum), which in particular regulates which security measures Facebook must comply with (https://www.facebook.com/legal/terms/data_security_terms) and in which Facebook has agreed to fulfill the rights of data subjects (i.e. users can, for example, send information or deletion requests directly to Facebook). Note: If Facebook provides us with metrics, analyses and reports (which are aggregated, i.e. do not receive information about individual users and are anonymous to us), then this processing is not carried out as part of joint responsibility, but on the basis of an order processing agreement (“data processing conditions”, https://www.facebook.com/legal/terms/dataprocessing), the “data security conditions” (https://www.facebook.com/legal/terms/data_security_terms) and, with regard to processing in the USA, based on Standard contractual clauses (“Facebook-EU Data Transfer Amendment, https://www.facebook.com/legal/EU_data_transfer_addendum).Die Users' rights (in particular to information, deletion, objection and complaint to the competent supervisory authority) are not restricted by the agreements with Facebook.
Types of data processed: usage data (e.g. websites visited, interest in content, access times), meta/communication data (e.g. device information, IP addresses), location data (data that indicates the location of an end user's device), social data (data subject to social secrecy (§ 35 SGB I) and is processed, for example, by social security providers, social assistance providers or pension authorities.), event data (Facebook) (“event data” is data that, for example, via Facebook pixels (via apps or other means) from us to Facebook can be transmitted and relate to people or their actions; the data includes, for example, information about visits to websites, interactions with content, features, app installations, product purchases, etc.; the event data is processed to create target groups for content and advertising information (custom audiences); event data does not include login data or interaction data, such as comments under an embedded post; event data also does not include contact information (i.e. data, the persons concerned (clearly) identify, such as names, email addresses, and telephone numbers)).
Persons concerned: users (e.g. website visitors, users of online services), interested parties, customers, employees (e.g. employees, applicants, former employees), communication partners.
Purposes of processing: Tracking (e.g. interest/behavioral profiling, use of cookies), remarketing, visit action evaluation, interest-based and behavioural marketing, profiling (creating user profiles), reach measurement (e.g. access statistics, recognition of returning visitors), target group formation (determination of target groups relevant for marketing purposes or other output of content), cross-device tracking (cross-device processing of user data for marketing purposes).
Security measures: IP masking (pseudonymization of the IP address).
Legal bases: Consent (Art. 6 (1) (a) GDPR), legitimate interests (Art. 6 (1) (f) GDPR).
Opt-out option: We refer to the data protection policies of the respective providers and the objection options provided to the providers (so-called “opt-out”). If no explicit opt-out option has been specified, it is possible, on the one hand, to switch off cookies in your browser settings. However, this may restrict the functions of our online offering. We therefore recommend the following additional opt-out options, which are offered in summary for respective areas: a) Europe: https://www.youronlinechoices.eu. b) Canada: https://www.youradchoices.ca/choices. c) USA: https://www.aboutads.info/choices. d) Cross-territorial: https://optout.aboutads.info.
Services and service providers used:
Google Tag Manager: Google Tag Manager is a solution that allows us to manage so-called website tags via an interface and thus integrate other services into our online offering (please refer to further information in this privacy policy). The Tag Manager itself (which implements the tags) therefore does not yet create user profiles or store cookies, for example. Google only learns the user's IP address, which is necessary to run Google Tag Manager. Service provider: Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland, parent company: Google LLC, 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA; website: https://marketingplatform.google.com; privacy policy: https://policies.google.com/privacy.
Google Analytics: Online marketing and web analytics; service provider: Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland, parent company: Google LLC, 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA; website: https://marketingplatform.google.com/intl/de/about/analytics/; privacy policy: https://policies.google.com/privacy; opt-out option: opt-out plugin: https://tools.google.com/dlpage/gaoptout?hl=de, settings for displaying advertising: https://adssettings.google.com/authenticated.
Google Ads and conversion measurement: We use the “Google Ads” online marketing process to place ads on the Google advertising network (e.g., in search results, in videos, on websites, etc.) so that they are displayed to users who have a presumed interest in the ads. We also measure the conversion of ads. However, we only learn the anonymous total number of users who clicked on our ad and were redirected to a page with a so-called “conversion tracking tag.” However, we ourselves do not receive any information that can be used to identify users. Service provider: Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland, parent company: Google LLC, 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA; website: https://marketingplatform.google.com; privacy policy: https://policies.google.com/privacy.
Facebook pixels and audience building (Custom Audiences): Service provider: https://www.facebook.com, Facebook Ireland Ltd., 4 Grand Canal Square, Grand Canal Harbour, Dublin 2, Ireland, parent company: Facebook, 1 Hacker Way, Menlo Park, CA 94025, USA; Website: https://www.facebook.com; Privacy Policy: https://www.facebook.com/about/privacy; Opt-Out: https://www.facebook.com/settings?tab=ads.
LinkedIn: Insights Tag/Conversion Measurement; Service Provider: LinkedIn Corporation, 2029 Stierlin Court, Mountain View, CA 94043, USA; Website: https://www.linkedin.com; Security Measures: IP masking (pseudonymization of the IP address); Privacy Policy: https://www.linkedin.com/legal/privacy-policy, Cookie Policy: https://www.linkedin.com/legal/cookie_policy; Opt-Out: https://www.linkedin.com/psettings/guest-controls/retargeting-opt-out.
Twitter: Twitter Marketing and Ads; Service Provider: Twitter Inc., 1355 Market Street, Suite 900, San Francisco, CA 94103, USA; Website: https://twitter.com/de; Privacy Policy: https://www.facebook.com/about/privacy; Opt-Out: https://twitter.com/personalization.
Review platforms
We participate in evaluation processes to evaluate, optimize and promote our services. If users rate us or otherwise provide feedback via the participating rating platforms or procedures, the providers' general terms of business or use and privacy policies also apply. As a rule, the evaluation also requires registration with the respective providers.
In order to ensure that the reviewers have actually used our services, we transfer the necessary data relating to the customer and the service used to the respective review platform (including name, e-mail address and order number or article number) with the consent of the customer. This data is used solely to verify the user's authenticity.
Rating widget: We integrate so-called “rating widgets” into our online offering. A widget is a functional and content element integrated into our online offering that displays changing information. It can be displayed, for example, in the form of a seal or comparable element, sometimes also known as a “badge”. Although the corresponding content of the widget is displayed within our online offer, it is retrieved from the servers of the respective widget provider at that moment. This is the only way to always display the latest content, in particular the current rating. To do this, a data connection must be established from the website accessed within our online offering to the widget provider's server and the widget provider receives certain technical data (access data, including IP address), which is necessary so that the content of the widget can be delivered to the user's browser.
In addition, the widget provider receives information that users have visited our online offering. This information can be stored in a cookie and used by the widget provider to recognize which online offers that participate in the evaluation process have been visited by the user. The information can be stored in a user profile and used for advertising or market research purposes.
Types of data processed: Contract data (e.g. subject matter of contract, duration, customer category), usage data (e.g. websites visited, interest in content, access times), meta/communication data (e.g. device information, IP addresses).
Persons concerned: Customers, users (e.g. website visitors, users of online services).
Purposes of processing: Feedback (e.g. collecting feedback via online form), reach measurement (e.g. access statistics, recognition of returning visitors), visit action evaluation, interest-based and behavioural marketing, profiling (creating user profiles).
Legal bases: Consent (Art. 6 (1) (a) GDPR), legitimate interests (Art. 6 (1) (f) GDPR).
Services and service providers used:
kununu: reviews and widget; service provider: XING AG, Dammtorstraße 29-32, 20354 Hamburg, Germany; website: https://www.kununu.com/de; privacy policy: https://privacy.xing.com/de/datenschutzerklaerung.
Presences on social networks (social media)
We maintain online presences within social networks and, within this framework, process user data in order to communicate with users active there or to offer information about us.
We would like to point out that user data may be processed outside the European Union. This may result in risks for users because, for example, it could make it more difficult to enforce users' rights.
Furthermore, user data within social networks is usually processed for market research and advertising purposes. For example, user profiles can be created based on user behavior and the resulting interests of users. The user profiles can in turn be used, for example, to place advertisements within and outside the networks that presumably match the interests of users. For these purposes, cookies are usually stored on users' computers, in which user behavior and interests are stored. In addition, data can also be stored in the user profiles regardless of the devices used by the users (in particular if the users are members of the respective platforms and are logged in to them).
For a detailed description of the respective forms of processing and the options for objection (opt-out), we refer to the data protection declarations and information provided by the operators of the respective networks.
Even in the case of requests for information and the assertion of data subject rights, we would like to point out that these can be asserted most effectively with the providers. Only the providers have access to user data and can directly take appropriate measures and provide information. Should you still need help, you can contact us.
Facebook: Together with Facebook Ireland Ltd., we are responsible for collecting (but not further processing) data from visitors to our Facebook page (so-called “fan page”). This data includes information about the types of content that users view or interact with or the actions they take (see “Things done and provided by you and others” in the Facebook Data Policy: https://www.facebook.com/policy), and information about the devices users use (such as IP addresses, operating system, browser type, language preferences, cookie data; see “Device Information” in the Facebook Data Policy Statement: https://www.facebook.com/policy). As stated in the Facebook data policy under “How do we use this information? “Facebook also explains, collects and uses information to provide analytics services, so-called “page insights,” for site operators so that they obtain insights into how people interact with their pages and with the content associated with them. We have concluded a special agreement with Facebook (“Information about page insights”, https://www.facebook.com/legal/terms/page_controller_addendum), which regulates in particular which security measures Facebook must take and in which Facebook has agreed to fulfill the rights of data subjects (i.e. users can, for example, send information or deletion requests directly to Facebook). Users' rights (in particular to information, deletion, objection and complaint to the competent supervisory authority) are not restricted by the agreements with Facebook. Further information can be found in the “Information about page insights” (https://www.facebook.com/legal/terms/information_about_page_insights_data).
Types of data processed: inventory data (e.g. names, addresses), contact data (e.g. e-mail, telephone numbers), content data (e.g. text entries, photographs, videos), usage data (e.g. websites visited, interest in content, access times), meta/communication data (e.g. device information, IP addresses).
Persons concerned: Users (e.g. website visitors, users of online services).
Purposes of processing: Contact requests and communication, tracking (e.g. interest/behavioral profiling, use of cookies), remarketing, reach measurement (e.g. access statistics, recognition of returning visitors).
Legal basis: Legitimate interests (Art. 6 (1) (f) GDPR).
Services and service providers used:
Instagram: social network; service provider: Instagram Inc., 1601 Willow Road, Menlo Park, CA, 94025, USA, parent company: Facebook, 1 Hacker Way, Menlo Park, CA 94025, USA; website: https://www.instagram.com; privacy policy: https://instagram.com/about/legal/privacy.
Facebook: Social Network; Service Provider: Facebook Ireland Ltd., 4 Grand Canal Square, Grand Canal Harbour, Dublin 2, Ireland, Parent Company: Facebook, 1 Hacker Way, Menlo Park, CA 94025, USA; Website: https://www.facebook.com; Privacy Policy: https://www.facebook.com/about/privacy; Opt-Out: Advertisement Settings: https://www.facebook.com/settings?tab=ads.
LinkedIn: Social Network; Service Provider: LinkedIn Ireland Unlimited Company, Wilton Place, Dublin 2, Ireland; Website: https://www.linkedin.com; Privacy Policy: https://www.linkedin.com/legal/privacy-policy; Opt-Out: https://www.linkedin.com/psettings/guest-controls/retargeting-opt-out.
Twitter: social network; service provider: Twitter Inc., 1355 Market Street, Suite 900, San Francisco, CA 94103, USA; privacy policy: https://twitter.com/de/privacy, (settings) https://twitter.com/personalization.
YouTube: social network; service provider: Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland, parent company: Google LLC, 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA; privacy policy: https://policies.google.com/privacy; opt-out: https://adssettings.google.com/authenticated.
Xing: social network; service provider: XING AG, Dammtorstraße 29-32, 20354 Hamburg, Germany; website: https://www.xing.de; privacy policy: https://privacy.xing.com/de/datenschutzerklaerung.
Plug-ins and embedded features and content
We integrate functional and content elements into our online offering, which are obtained from the servers of their respective providers (hereinafter referred to as “third-party providers”). These may include, for example, graphics, videos or social media buttons as well as contributions (hereinafter uniformly referred to as “content”).
Integration always requires that the third-party providers of this content process the users' IP addresses, as they would not be able to send the content to their browsers without the IP address. The IP address is therefore required to display this content or functions. We make every effort to only use content whose respective providers only use the IP address to deliver the content. Third parties can also use so-called pixel tags (invisible graphics, also known as “web beacons”) for statistical or marketing purposes. The “pixel tags” can be used to evaluate information, such as visitor traffic on the pages of this website. The pseudonymous information can also be stored in cookies on the user's device and contain, among other things, technical information about the browser and the operating system, referring websites, the time of visit and other information about the use of our online offer, as well as be linked to such information from other sources.
Information on legal bases: If we ask users for their consent to use third-party providers, the legal basis for processing data is consent. Otherwise, user data is processed on the basis of our legitimate interests (i.e. interest in efficient, economic and recipient-friendly services). In this context, we would also like to draw your attention to the information on the use of cookies in this privacy policy.
Integration of third-party software, scripts or frameworks (e.g. jQuery): In our online offering, we integrate software that we retrieve from servers from other providers (e.g. functional libraries that we use to present or make our online offering user-friendly). In doing so, the respective providers collect the IP address of the users and can process it for the purpose of transmitting the software to the user's browser and for security purposes as well as for evaluating and optimizing their offer.
Types of data processed: usage data (e.g. websites visited, interest in content, access times), meta/communication data (e.g. device information, IP addresses), inventory data (e.g. names, addresses), contact data (e.g. e-mail, telephone numbers), content data (e.g. text entries, photographs, videos).
Persons concerned: Users (e.g. website visitors, users of online services).
Purposes of processing: Provision of our online offer and usability, contractual services and services, security measures, administration and response to inquiries.
Legal bases: Legitimate interests (Article 6 (1) (f) GDPR), consent (Article 6 (1) (a) GDPR), contract performance and pre-contractual inquiries (Article 6 (1) (b) GDPR).
Services and service providers used:
reCAPTCHA: We include the “reCAPTCHA” function to recognize bots, e.g. when entering online forms. Users' behavioral information (e.g. mouse movements or queries) is evaluated in order to be able to distinguish people from bots. Service provider: Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland, parent company: Google LLC, 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA; website: https://www.google.com/recaptcha/; privacy policy: https://policies.google.com/privacy;
Opt-out option: Opt-out plugin: https://tools.google.com/dlpage/gaoptout?hl=de, settings for displaying advertising: https://adssettings.google.com/authenticated.
YouTube videos: video content; service provider: Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland, parent company: Google LLC, 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA; website: https://www.youtube.com; privacy policy: https://policies.google.com/privacy; opt-out option: opt-out plugin: https://tools.google.com/dlpage/gaoptout?hl=de, settings for displaying advertising: https://adssettings.google.com/authenticated.
Links to other websites
Our service may contain links to other websites that are not operated by us. When you click on a third-party link, you will be redirected directly to the website of the third party in question. We recommend that you read the privacy policies of all websites you visit. We have no control over the content, privacy policies, and practices of third party websites or services and are not responsible for this.
Web Visitors add-on for Pipedrive CRM:
This website uses Web Visitors Tool, a product from Leadfeeder, Keskuskatu 6 E, 00100 Helsinki, Finland. The web visitor tool collects data via Leadfeeder AWS infrastructure, with all data being encrypted during transmission and at rest. Leadfeeder is fully committed to compliance with the GDPR (General Data Protection Regulation). The behavioral data that is collected includes all website visitors, including pages viewed, the source of visitors, and the time spent on the website. The website visitor's IP address is collected to recognize the company and geographical location.
Information about lead feeder and compliance with the GDPR can be found here: https://www.leadfeeder.com/leadfeeder-and-gdpr/
Deletion of data
The data processed by us will be deleted in accordance with legal requirements as soon as their consent permitted for processing is withdrawn or other permits no longer apply (e.g. if the purpose of processing this data has ceased to apply or they are not necessary for the purpose).
Unless the data is deleted because it is necessary for other and legally permitted purposes, its processing will be limited to these purposes. This means that the data is blocked and not processed for other purposes. This applies, for example, to data that must be stored for commercial or tax reasons or whose storage is necessary to assert, exercise or defend legal claims or to protect the rights of another natural or legal person.
Further information on the deletion of personal data can also be provided as part of the individual data protection notices in this privacy policy.
Amendment and update of the privacy policy
We ask you to regularly check the content of our privacy policy. We will adjust the privacy policy as soon as changes to the data processing carried out by us make this necessary. We will inform you as soon as the changes require your cooperation (e.g. consent) or other individual notification.
If we provide addresses and contact information of companies and organizations in this privacy policy, please note that the addresses may change over time and please check the information before contacting us.
Rights of data subjects
As a data subject, you have various rights under the GDPR, which arise in particular from Articles 15 to 21 GDPR:
Right of objection: For reasons arising from your particular situation, you have the right to object at any time to the processing of personal data concerning you, which is carried out on the basis of Article 6 (1) (e) or (f) GDPR; this also applies to profiling based on these provisions. If the personal data concerning you is processed for direct marketing purposes, you have the right to object at any time to the processing of personal data concerning you for the purpose of such marketing; this also applies to profiling, insofar as it is associated with such direct marketing.
Right to withdraw consent: You have the right to withdraw consent at any time.
Right to information: You have the right to request confirmation as to whether the relevant data is being processed and for information about this data as well as further information and a copy of the data in accordance with legal requirements.
Right to correction: In accordance with legal requirements, you have the right to request the completion of data concerning you or the correction of incorrect data concerning you.
Right to delete and restrict processing: In accordance with legal requirements, you have the right to request that data concerning you be deleted immediately or, alternatively, to request that the processing of the data be restricted in accordance with legal requirements.
Right to data portability: You have the right to receive data concerning you that you have provided to us in a structured, common and machine-readable format in accordance with legal requirements or to request that it be transmitted to another person responsible.
Complaint to supervisory authority: In accordance with legal requirements, you also have the right to lodge a complaint with a supervisory authority, in particular in the Member State of your habitual residence, place of work or place of the alleged infringement, if you believe that the processing of personal data concerning you is contrary to the GDPR.
Definitions of terms
This section provides an overview of the terms used in this privacy statement. Many of the terms are taken from law and are defined primarily in Article 4 GDPR. The legal definitions are binding. The following explanations, on the other hand, are primarily intended for understanding. The terms are sorted alphabetically.
Visit action evaluation: “Visit action evaluation” (English “conversion tracking”) refers to a process with which the effectiveness of marketing measures can be determined. For this purpose, a cookie is usually stored on the users' devices within the websites on which the marketing measures are carried out and then retrieved again on the target website. For example, this allows us to understand whether the ads we placed on other websites were successful).
Content Delivery Network (CDN): A “Content Delivery Network” (CDN) is a service that allows content from an online offering, in particular large media files, such as graphics or program scripts, to be delivered faster and more securely using regionally distributed servers connected via the Internet.
Cross-device tracking: Cross-device tracking is a form of tracking in which user behavioral and interest information is collected across devices in so-called profiles by assigning users an online identifier. As a result, user information can usually be analyzed for marketing purposes regardless of browsers or devices used (e.g. mobile phones or desktop computers). For most providers, the online ID is not linked to plain data, such as names, postal addresses or e-mail addresses.
IP masking: “IP masking” is a method in which the last octet, i.e. the last two numbers of an IP address, is deleted so that the IP address can no longer be used to uniquely identify a person. IP masking is therefore a means of pseudonymizing processing methods, particularly in online marketing
Interest-based and behavior-based marketing: Interest-based and/or behavior-based marketing is when users' potential interests in ads and other content are predetermined as precisely as possible. This is done on the basis of information about their previous behavior (e.g. visits to and visits on certain websites, buying behavior or interaction with other users), which is stored in a so-called profile. Cookies are usually used for these purposes.
Personal data: “Personal data “means any information relating to an identified or identifiable natural person (hereinafter “data subject”); an identifiable natural person is one who can be identified directly or indirectly, in particular by reference to an identifier such as a name, an identification number, location data, an online identifier (e.g. cookie) or to one or more special characteristics that express the physical, physiological, genetic, mental, are the economic, cultural or social identity of that natural person.
Profiling: “profiling” is any type of automated processing of personal data that consists of using this personal data to analyze, evaluate or predict certain personal aspects relating to a natural person (depending on the type of profiling, this includes information regarding age, gender, location data and movement data, interaction with websites and their content, shopping behavior, social interactions with other people) (e.g. interests in specific content or products, click behavior on a website or location). Cookies and web beacons are often used for profiling purposes.
Reach measurement: Reach measurement (also known as web analytics) is used to evaluate the flow of visitors to an online offer and can include visitors' behavior or interests in certain information, such as content from websites. With the help of reach analysis, website owners can, for example, recognize at what time visitors visit their website and what content they are interested in. This allows them, for example, to better adapt the content of the website to the needs of their visitors. Pseudonymous cookies and web beacons are often used for audience analysis purposes to recognize returning visitors and thus obtain more detailed analyses of the use of an online offer.
Remarketing: We speak of “remarketing” or “retargeting” when, for example, for advertising purposes, it is noted which products a user was interested in on a website in order to remind the user of these products on other websites, e.g. in advertisements.
Tracking: We speak of “tracking” when the behavior of users can be traced across several online offerings. As a rule, behavioral and interest information with regard to the online offers used is stored in cookies or on servers of the providers of tracking technologies (so-called profiling). This information can then be used, for example, to show users advertisements that are likely to match their interests.
Responsible person: “Responsible person” is the natural or legal person, authority, agency or other body which, alone or together with others, decides on the purposes and means of processing personal data.
Processing: “Processing” is any process carried out with or without the aid of automated procedures or any such series of processes in connection with personal data. The term is broad and covers virtually any handling of data, whether collection, evaluation, storage, transmission or deletion.
Target group building: Target group building (or “custom audiences”) is when target groups are determined for advertising purposes, e.g. displaying advertisements. For example, based on a user's interest in certain products or topics on the Internet, it can be concluded that this user is interested in advertisements for similar products or the online shop in which he viewed the products. In turn, we speak of “lookalike audiences” (or similar target groups) when the content considered suitable is displayed to users whose profiles or interests presumably correspond to the users for whom the profiles were created. Cookies and web beacons are usually used for the purpose of creating custom audiences and lookalike audiences.
